SEO: 3 points to watch every day
Many people mistakenly think that getting their site well referenced is a one-time thing.
It would be enough to call on a digital agency to correct the website of your company.
And abracadabra, you are immediately placed in the top positions of Google… ad vitam æternam.
Unfortunately, there is no magic formula to properly reference your website once and for all.
In fact, optimizing your SEO is a daily job to be truly effective.
But don’t panic, it’s stupid as cabbage, even if “you didn’t know anything about it”.
Today, Lola Beriou from cocolyze gives you the 3 points to watch daily to stay at the top of the results page .
Here we go for an in-depth review of good SEO monitoring!
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The positions of competitors
SEO Monitoring – Competitor Positions
The Internet is a ruthless world where the ruthless law of the jungle reigns…
Well, I’m exaggerating a little, even a lot in fact.
However, it is true that the competition is fierce. You must always stay on the alert not to be overtaken.
And 91% do not go beyond the 1st page of results (source Moderator’s Blog )
In addition, the number of sites, and therefore of potential competitors, is increasing every day.
You have to pay attention to it.
SEO monitoring of your competitors and their positions should be part of your morning routine.
What keywords are your competitors positioning themselves on ?
What places do they occupy on the keywords you are targeting,
What is the average position on all of these keywords…
SEO monitoring – compare your competitors’ positions with your own results
Their positions and your positions change every day according to different criteria of the Google algorithm.
You must therefore be very vigilant and check your respective situations daily to stand out from the competition.
Note : for this, choose your software specially dedicated to the daily monitoring of your site.
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Monitor the quality of your website and its content
Monitor the quality of your website and its content
Now you know if your competitors have overtaken you on this or that keyword.
But then how to overcome them again?
Because yes, knowing the positions of your competitors is good, but knowing how to overtake them is even better!
As said before, your respective positions change every day and you must pay attention to it. The status of your SEO is constantly recalculated based on certain data.
Indeed, without this SEO monitoring, you can quickly plummet in search engine rankings.
Why do your positions change every day?
The referencing of your company’s website is done, among other things, according to 2 criteria:
The technical performance of your website,
The variety and quality of your content.
Let’s look at these 2 factors.
The technical construction of your website
The more it is optimized, the more easily you will climb to the top of the results.
The technical characteristics to monitor in priority are among others:
page loading speed,
readability on the phone,
The existence of “metadata” on your pages and images…
The variety and quality of your web content
Indeed, the content you publish on your site must be varied and adapted to your target .
Here are a few tips :
Don’t repeat yourself too much,
Be consistent with the chosen keywords,
Choose your keywords according to your product and/or service offering.
If you’re stuck and unsure of what terms to use, use a keyword generator like UberSuggest .
For example, the table below analyzes your competitors’ keywords. Thus, you will be able to draw inspiration from it to classify your own content.
Analyze your competitors’ keywords for inspiration
Search engines constantly analyze this data and that of your competitors to know which places to assign you in their ranking.
Therefore, when you add something to your site (a page, text, an image, etc.), make sure you do it well so as not to upset the algorithms of Google and its colleagues. Otherwise, you run the risk of being lowered in the search results.
How can you be sure that these new elements are well integrated into your site and thus please Google’s algorithms and their updates?
Use technical or even content analysis software. Review your content to improve them into 10x content .
On the same subject : My checklist for ranking your site well on Google
- Your e-reputation
Monitor your SEO e-reputation, i.e. backlinks
Yes, who would have thought, as for a celebrity, you have to be talked about on the Internet to exist!
This is why a site must constantly maintain its network and its connections to stay on the page (on the “SERP” page of course!).
In other words, to be valued by search engines, be sure to build up the external network as much as possible.
Here are some tips for becoming the “Kim Kardashian” of SEO.
The more other sites talk about you, the better your SEO
Digital Marketing experts call these sites “referring domains”.
Indeed, they refer to you, simply in their content.
Also, the more influential these sites are, the better your SEO.
Some software like Cocolyze can estimate the reputation of a website, which is called the “Domain Influence”.
Beware of fake friends!
All the links made on other sites referring to yours are not necessarily good to take.
Beware of so-called “no follow” links and toxic links that degrade your performance
Some software also assigns a quality score to the links that point to your website.
If the rating is too low, these links are called toxic. SEO experts even talk about “Spam Rating”.